GoogleServe 2013: Giving back on a global scale

Every year in June comes a week where Googlers around the world stop reviewing code, ignore their inboxes and leave their cubicles behind to participate in GoogleServe, our global week of service.

This year, more than 8,500 Googlers from 75+ offices participated in 500 projects. Not only was this our largest GoogleServe to date, but it was also one of the more unique, as many projects were designed to expand the notion of what it means to give back to the community. Here’s a glimpse at some of what we were up to this year:

• In Thimphu, Bhutan, Googlers led a workshop about media literacy at the Bhutan Centre for Media and Democracy helping youth prepare to participate in shaping the future of this young democracy.
• Googlers in Mountain View, Calif., created a bone marrow donation drive and partnered with the Asian American Donor Program to raise awareness about the need for more donors from diverse racial and ethnic backgrounds.
• Googlers from our Hyderabad, India office volunteered at Sri Vidhya's Centre for the Special Children, helping children who suffer from a wide range of cognitive disabilities to learn how to identify colors, write their own names, and prepare meals for themselves.
• A team of Googlers walked the New York, N.Y., streets gathering information to improve AXS Map, a crowd-sourced platform for mapping wheelchair accessibility which is populated with data from Google Maps and Google Places APIs.
• In Lagos, Nigeria, Googlers mentored entrepreneurs at Generation Enterprise, a small business incubator that equips at-risk youth to start sustainable businesses in slum communities.
• In Randwick, Australia, Googlers taught computer and Internet skills with the Australian Red Cross Young Parents Program which aims to develop the capacities of young parents to live independently and to parent successfully.
• A group of gourmet Googlers cooked a meal for families with children undergoing cancer treatment with Ronald McDonald House in London, U.K.
• Googlers tutored and mentored youth in Kuala Lumpur, Malaysia, with the Dignity For Children Foundation.
• Googlers partnered with Un Techo Para Mi País to help build a new house for a family living below the poverty line in Bogota, Colombia.
• In Dublin, Ireland, Google engineers taught youth how to program interactive stories and games with Scratch in partnership with Coder Dojo.

Click for more photos from this year's GoogleServe

Over the past six years, GoogleServe has transformed from a single week of service into a week of celebration and inspiration for ongoing giving. Googlers also give back year-round through our GooglersGive programs which include 20 hours of work time annually to volunteer with an approved charitable organization. If you’re inspired to join us, please check out All for Good or VolunteerMatch for opportunities to give back in your community.

Posted by Zanoon Nissar, on behalf of the GoogleServe Global Leadership Team

Connecting across continents

There’s only so much students can learn about the world from the static pages of a textbook. Meeting people from other countries face-to-face provides unique insight into the world’s varied cultures, and the Internet is making this possible in unprecedented ways. To increase global connections, we’re working with First Lady Michelle Obama, the State Department and the Global Nomads Group, to connect students across continents over Google+ Hangouts.

As a keystone event in The White House’s Africa Tour, the First Lady will host a Google+ Hangout On Air from the SciBono Discovery Center in Johannesburg this Saturday at 9:30 a.m. EDT. After Mrs. Obama shares her thoughts on the importance of education, students in Johannesburg, L.A., Houston, New York, and Kansas City will get the chance to talk with one another directly, sharing ideas about education in their countries face-to-face-to-face—it’s a 21st-Century pen pal program, hosted by the First Lady. (RSVP to watch.)

The discussion won’t stop there. This Hangout On Air kick-starts a series of global exchanges on Google+, organized by the State Department and the Global Nomads Group, a nonprofit organization that facilitates cultural exchanges, launching early in the new school year. During the summer, students are encouraged to join the Global Nomads Group’s Google+ Community, “Connecting Continents,” to discover and connect with peers around the world. We look forward to announcing the next hangouts in the near future—stay tuned to the Global Nomads Community for details.

Posted by Will Houghteling, Lead, Google+ Education Partnerships

Meet 15 Finalists and Science in Action Winner for the 2013 Google Science Fair

Creating a world-class science project is no easy task, but this year thousands of 13-18 year olds from more than 120 countries submitted their project to the third annual Google Science Fair. After further judging and deliberation, today we’re announcing the 15 finalists from our top 90 regional finalists, as well as the winner of the Scientific American Science in Action Award.

From the creation of an exoskeletal glove to support the human hand to managing the impact of infrastructure projects on endangered species to an early-warning system for emergency vehicles, the caliber, ingenuity and diversity of this year’s projects is a testament to the fact that young minds really can produce world-changing ideas.

The 15 finalists will join us at our Mountain View headquarters on September 23 to present their projects to an international panel of esteemed scientists for the final round of judging. The Grand Prize winner will receive a 10-day trip to the Galapagos Islands with National Geographic Expeditions, $50,000 in scholarship funding and more.

Congratulations to our finalists:

Age 13-14
Alex Spiride (USA): Squid-Jet: Bio-Inspired Propulsion System for Underwater Vehicles
Venkat Sankar (USA): Ecology or Economy: Managing the Impact of Infrastructure Projects on Endangered Species
Kavita Selva (USA): Superconductor Tapes: A Solution to the Rare Earth Shortage Crisis
Liza Sosnova and Tina Kabir (Russia): Lyytinen - Universal hydrostatic densitometer
Viney Kumar (Australia): The PART (Police and Ambulances Regulating Traffic) Program

Age 15-16
Elif Bilgin (Turkey): Going Bananas!-Using Banana Peels in the Production of Bio-Plastic As A Replacement of the Traditional Petroleum Based Plastic
Ann Makosinski (Canada): The Hollow Flashlight
Yi Xi Kang, Kwok Ling Yi and Tricia Lim (Singapore): Efficacy of Estrogens and Progesterone in Hepatic Fibrosuppression
Valerie Ding (USA): Rapid Quantum Dot Solar Cell Optimization: Integrating Quantum Mechanical Modeling and Novel Solar Absorption Algorithm
Shrishti Asthana (India): Solar Light Assisted nanoZnO Photo Catalytic Mineralization - The Green Technique for the Degradation of Detergents

Age 17-18
Charalampos Ioannou (Greece): An Exoskeleton Glove which Enhances and Supports the Movement of the Human Palm
Esha Maiti (USA): Stochastic Monte Carlo Simulations to Determine Breast Cancer Metastasis Rates from Patient Survival Data
Elizabeth Zhao (USA): A Novel Implementation of Image Processing and Machine Learning for Early Diagnosis of Melanoma
Eric Chen (USA): Computer-aided Discovery of Novel Influenza Endonuclease Inhibitors to Combat Flu Pandemic
Vinay Iyengar (USA): Efficient Characteristic 3 Galois Field Operations for Elliptic Curve Cryptographic Applications

We’re also announcing the winner of the Scientific American Science in Action Award, which honors a project that makes a practical difference by addressing an environmental, health or resources challenge. An independent panel has selected Elif Bilgin from Turkey for this award for her work using banana peels to produce bioplastics. Congratulations to Elif, who will receive $50,000 and and a year’s worth of mentoring from Scientific American to help develop her project. Elif’s project is also one of the 15 finalists, and she is still in the running for the Grand Prize Award.

Which of the 15 finalist projects do you think has the potential to change the world? While the official judges will decide the 2013 Grand Prize Winner, in August you’ll be able to participate in this year’s competition by voting for the Voter's Choice Award. Visit the Google Science Fair website August 1-30 to vote for the project you think has the greatest potential to change the world.

Check back for more details, and tune in live to see the finalist gala on September 23, which will be broadcast on our website, Google+ page and YouTube channel. Congratulations to all our finalists. We look forward to meeting in Mountain View!

Posted by Clare Conway, Google Science Fair team

Update July 30: Updated the name of the Voter's Choice Award (previously the Inspired Idea Award).

Securing your WiFi network

This post is part of a regular series of privacy and security tips to help you and your family stay safe and secure online. Privacy and security are important topics—they matter to us, and they matter to you. Building on our Good to Know site with advice for safe and savvy Internet use, we hope this information helps you understand the choices and control that you have over your online information. -Ed.

More than a quarter of Internet users worldwide use WiFi at home to connect to the web, but many aren't sure how to protect their home network, or why it is important to do so. The best way to think of your home WiFi network is to think of it like your front door: you want a strong lock on both to ensure your safety and security.

When data is in transit over an unsecured WiFi network, the information you’re sending or receiving could be intercepted by someone nearby. Your neighbors might also be able to use the network for their own Internet activities, which might slow down your connection. Securing your network can help keep your information safe when you’re connecting wirelessly, and can also help protect the devices that are connected to your network.

If you’re interested in improving your home WiFi security, the steps below can help make your home network safer.

1. Check to see what kind of home WiFi security you already have.
Do your friends need to enter a password to get on your network when they visit your house for the first time and ask to use your WiFi? If they don’t, your network isn’t as secure as it could be. Even if they do need to enter a password, there are a few different methods of securing your network, and some are better than others. Check what kind of security you have for your network at home by looking at your WiFi settings. Your network will likely either be unsecured, or secured with WEP, WPA or WPA2. WEP is the oldest wireless security protocol, and it’s pretty weak. WPA is better than WEP, but WPA2 is best.

2. Change your network security settings to WPA2.
Your wireless router is the machine that creates the WiFi network. If you don’t have your home network secured with WPA2, you’ll need to access your router’s settings page to make the change. You can check your router’s user manual to figure out how to access this page, or look for instructions online for your specific router. Any device with a WiFi trademark sold since 2006 is required to support WPA2. If you have a router that was made before then, we suggest upgrading to a new router that does offer WPA2. It’s safer and can be much faster.

3. Create a strong password for your WiFi network.
To secure your network with WPA2, you’ll need to create a password. It’s important that you choose a unique password, with a long mix of numbers, letters and symbols so others can’t easily guess it. If you’re in a private space such as your home, it’s OK to write this password down so you can remember it, and keep it somewhere safe so you don’t lose it. You might also need it handy in case your friends come to visit and want to connect to the Internet via your network. Just like you wouldn’t give a stranger a key to your house, you should only give your WiFi password to people you trust.

4. Secure your router too, so nobody can change your settings.
Your router needs its own password, separate from the password you use to secure your network. Routers come without a password, or if they do have one, it’s a simple default password that many online criminals may already know. If you don’t reset your router password, criminals anywhere in the world have an easy way to launch an attack on your network, the data shared on it and the computers connected to your network. For many routers, you can reset the password from the router settings page. Keep this password to yourself, and make it different from the one you use to connect to the WiFi network (as described in step 3). If you make these passwords the same, then anyone who has the password to connect to your network will also be able to change your wireless router settings.

5. If you need help, look up the instructions.
If you’ve misplaced your router’s manual, type the model number of your base station or router into a search engine—in many cases the info is available online. Otherwise, contact the company that manufactured the router or your Internet Service Provider for assistance.

Please check out the video below to learn more about the simple but important steps you can take to improve the security of your Internet browsing.



For more advice on how to protect yourself and your family online, visit our Good to Know site, and stay tuned for more posts in our security series.

Posted by John Munoz, Technical Program Manager

Only clear skies on Google Maps and Earth

To celebrate the sunny days of summer (in the northern hemisphere at least), today we're launching new satellite imagery for Google’s mapping products. This stunning global view is virtually cloud-free and includes refreshed imagery in more locations—giving you an even more accurate and comprehensive view of our planet's landscape.

The new, even more beautiful global view in Maps and Earth.

Our satellite imagery is usually created like a quilt: we stitch together imagery of different parts of the world. Using a process similar to how we produced the global time-lapse imagery of the Earth, we took hundreds of terabytes of data from the USGS's and NASA’s Landsat 7 satellite—sometimes dozens of photos of a single spot in the world—and analyzed the photos to compute a clear view of every place, even in tropical regions that are always at least partly cloudy.

The result is a single, beautiful 800,000 megapixel image of the world, which can be viewed in Earth and Maps when you're zoomed out to a global view. This global image is so big, if you wanted to print it at a standard resolution of 300 dots per inch you’d need a piece of paper the size of a city block! This image is then blended into our highest resolution imagery, giving a beautiful cloud-free global view and detailed images in the same seamless map.

Central Papua, Indonesia: before and after.

This update also includes refreshed imagery in many regions of the world, especially in areas where high-resolution imagery is not available, including parts of Russia, Indonesia and central Africa.

Saudi Arabia: before and after, showing increased agricultural expansion

You can see the new satellite imagery by going to Google Maps and turning on satellite view, or by opening Google Earth, and zooming out. And to read more about what went into creating this imagery, check out our detailed post on the Lat Long blog. Have fun exploring!

Posted by Matt Hancher, Tech Lead, Google Earth Engine

Transparency Report: Making the web a safer place

Two of the biggest threats online are malicious software (known as malware) that can take control of your computer, and phishing scams that try to trick you into sharing passwords or other private information.

So in 2006 we started a Safe Browsing program to find and flag suspect websites. This means that when you are surfing the web, we can now warn you when a site is unsafe. We're currently flagging up to 10,000 sites a day—and because we share this technology with other browsers there are about 1 billion users we can help keep safe.

But we're always looking for new ways to protect users' security. So today we're launching a new section on our Transparency Report that will shed more light on the sources of malware and phishing attacks. You can now learn how many people see Safe Browsing warnings each week, where malicious sites are hosted around the world, how quickly websites become reinfected after their owners clean malware from their sites, and other tidbits we’ve surfaced.

Sharing this information also aligns well with our Transparency Report, which already gives information about government requests for user data, government requests to remove content, and current disruptions to our services.

To learn more, explore the new Safe Browsing information on this page. Webmasters and network administrators can find recommendations for dealing with malware infections, including resources like Google Webmaster Tools and Safe Browsing Alerts for Network Administrators.

Posted by Lucas Ballard, Software Engineer

From Sutton Hoo to the soccer pitch: culture with a click

Museums, libraries and galleries are a tourist staple of the summer holiday season. Often they’re the first place we head to when visiting a new city or town in order to learn about the heritage of that country. Though only a lucky few have the chance to travel to see these treasures first-hand, the Internet is helping to bring access to culture even when you can’t visit in person.

At the Google Cultural Institute, we’ve been busy working with our partners to add a range of new online exhibitions to our existing collection. With more than 6 million photos, videos and documents, the diversity and range of subject matter is large—a reflection of the fact that culture means different things to different people. What the exhibitions have in common is that they tell stories; objects are one thing but it’s the people and places they link to that make them fascinating.

The British Museum is the U.K.’s most popular visitor attraction and the 4th most visited museum in the world. It’s well known for housing one of the most spectacular archaeological discoveries ever made—the 1,400 year old Anglo-Saxon burial from Sutton Hoo, untouched until its discovery in 1939. Their online exhibition “Sutton Hoo: Anglo-Saxon ship burial” explores the discovery of the ship, featuring videos of the excavation and photos of the iconic helmet and a solid gold belt buckle. All this tells the story of how the burial and its contents changed our understanding of what Anglo-Saxon society was like.

From archaeology we take you to sport, which is integral to the culture of many nations, including Brazil. In the lead-up to Brazil's hosting of the 2014 World Cup, the Museu do Futebol has told the story of how the “beautiful game” came to Brazil. The photos, videos and posters in “The Game and the People” track the social impact of the sport and its transition from a past time for the wealthy (with their pleated pants and satin belts) to the modern game.

Science remains a perennially fascinating topic and the Museo Galileo in Italy has put together a series of three exhibitions looking at the link between art and science. The Medici Collections, the Lorraine Collections and the Library Collections examine the beginnings of science and technology 500 years ago and chart developments from the discovery of the sun dial to the Google Maps of today. As well as being informative, the exhibitions include beautiful objects such as the Jovilabe, which was used to calculate the periods of Jupiter’s moons.

So if broadening your cultural horizons through travel isn’t in the cards this summer, settle down in your armchair and browse through through some of the world’s heritage and history online. Keep up to date with new material on the Cultural Institute Google+ page.

Posted by James Davis, program manager, Google Cultural Institute

Experience stunning new heights with Street View in Dubai

What does it feel like to stand on top of the tallest building in the world? To give you a better sense of how that may feel, we took Street View to the Burj Khalifa in Dubai, our first-ever collection in the Arab World. Described as a “vertical city,” the Burj Khalifa is the world’s tallest manmade structure, towering over the Dubai skyline at 828 meters (2,717 ft).

This is the first time we’ve captured a skyscraper on Street View—making Google Maps even more comprehensive and useful for you. The imagery was collected over three days using the Street View Trekker and Trolley, capturing high-resolution 360-degree panoramic imagery of several indoor and outdoor locations of the building.

In addition to the breathtaking views from the world’s tallest observation deck on the 124th floor, you can also see what it feels like to hang off one of the building’s maintenance units on the 80th floor, normally used for cleaning windows!



Visit the highest occupied floor in the world on the 163rd floor, experience being in the fastest-moving elevators in the world (at 22 mph) and check out the highest swimming pool in the world on the 76th floor.

Even if you’re afraid of heights, we hope you enjoy the view from the top! To see highlights from the Burj Khalifa Street View collection, visit www.google.ae/streetview.

Posted by Tarek Abdalla, Head of Marketing - Middle East & North Africa, Google

“You’ve come a long way, Baby”: remembering the world’s first stored program computer

Sixty-five years ago today, the Manchester Small Scale Experimental Machine—nicknamed “Baby”—became the earliest computer in the world to run a program electronically stored in its memory. This was a flagship moment: the first implementation of the stored program concept that underpins modern computing.

Earlier computers had their instructions hardwired into their physical design or held externally on punched paper tape or cards. Reprogramming them to do a different task entailed internal rewiring or altering the physical storage media. The Baby marked a new computing era, described by some as the “birth of software,” in which swapping programs was far simpler—requiring only an update to the electronic memory. Both instructions and data were held in the Baby’s memory and the contents could be altered automatically at electronic speeds during the course of computation.



Developed at Manchester University by “Freddie” Williams, Tom Kilburn and Geoff Tootill, in size the Baby was anything but: more than 5m long and weighing a tonne (PDF). Its moniker was due to its role as a testbed for the experimental Williams-Kilburn tube, a means of storing binary digits (“bits”) using a cathode ray tube. This was a big deal because up until this point, computers had no cost-effective means of storing and flexibly accessing information in electronic form.

In technical terms, the Williams-Kilburn tube was the earliest form of random access memory, or RAM. The Baby’s memory consisted of one of these tubes, able to store up to 1,024 bits—equivalent to just 128 bytes. In contrast, the average computer today has RAM in multiples of gigabytes, more than a billion times bigger.

The Baby was only ever intended to be a proof-of-concept rather than to serve as a useful calculation tool. So once it had shown the new memory was reliable, attention shifted to building a more powerful and practical machine using the same concepts. This resulted in the Manchester Mark 1, which in turn was the model for the Ferranti Mark 1, the world’s first computer to be sold commercially, in February 1951.

While today nothing remains of the original Baby, a working replica is on display at the Museum of Science and Industry (MOSI) in Manchester. It’s well worth a visit to reflect on just how far computing has come.

Posted by Lynette Webb, Senior Manager, External Relations

America’s businesses are growing. The web is helping.

Michael Edlavitch was a middle school math teacher in Minnesota when he started a website with free math games to engage his students. With free online tools, a passion for math and an initial investment of just $10 to register his domain, www.hoodamath.com was born. Eventually Michael’s website became popular with more than just his students. So Michael gave Google AdSense a try as a way to earn money by placing ads next to his content. As word spread and traffic grew, the revenue generated from his site allowed Michael to devote himself full time to Hooda Math. Today, www.hoodamath.com has more than 350 educational games and has had more than 100 million unique visitors to the site. Beyond building a business for himself, Michael is helping students everywhere learn math while having fun.

Over in New York, Roberto Gil designs and builds children’s furniture—loft beds, bunk beds and entire custom rooms. Casa Kids’ furniture is custom designed for the family to grow along with the child. Roberto works out of his Brooklyn workshop and doesn’t sell to large furniture stores, which means the Casa Kids website is an essential tool for him to connect with potential customers. To grow even further, Roberto began using AdWords in 2010. In the first few months traffic to his site went up 30 percent. Today, two-thirds of his new customers come from Google. Meet Roberto and learn more about how he’s making the web work for Casa Kids:



These are just two examples of how the web is working for American businesses. According to a McKinsey study, small businesses that make use of the web are growing twice as fast as those that aren’t on the web. That’s because the web is where we go for information and inspiration—from math games to practice over the summer to someone to design and build that perfect bunk bed for your kids. Ninety-seven percent of American Internet users look online for local products and services. Whether we’re on our smartphones, tablets or computers, the web helps us find what we’re looking for.

Here at Google, we see firsthand how the web is helping American businesses grow and thrive. Through our search and advertising programs, businesses like Casa Kids find customers, publishers like Hooda Math earn money from their content, and nonprofits solicit donations and volunteers. These tools are how we make money, and they’re how millions of other U.S. businesses do, too.

In 2012, Google's search and advertising tools helped provide $94 billion of economic activity for more than 1.9 million American businesses—advertisers, publishers and nonprofits. This represents a 17 percent increase from 2011. Check out the impact made in each state, along with stories of local businesses using the web to grow.

Whether it’s building skills or building furniture, Google helps to build businesses. We’re thrilled to be part of such a vibrant industry and are committed to continuing to help make the web work for people and businesses everywhere.

Posted by Allan Thygesen, Vice President, Global SMB Sales

Google scholarships recognize 84 computer science scholars in Europe, Middle East, and Africa

We’d like to recognize and congratulate the 84 recipients and finalists of the Google Anita Borg Memorial Scholarship and Google Scholarship for Students with Disabilities in Europe, the Middle East and Africa. The full list of the 2013 scholars and finalists and the universities they attend can be found in this PDF.

Both scholarships aim to encourage underrepresented students to enter the computing field. The Google Anita Borg Memorial Scholarship honours the memory of Dr. Anita Borg who devoted her life to encouraging the presence of women in computing; we recently announced the U.S. recipients of this scholarship. The Google Europe Scholarship for Students with Disabilities aims to help dismantle barriers for students with disabilities as well as encourage them to excel in their studies and become active role models and leaders in creating technology.

All of the students receiving the scholarships are pursuing degrees in computer science or related fields at universities across Europe, the Middle East and Africa. This summer, they’ll attend the annual Google EMEA Scholarships Retreat in Zurich, where they’ll have the opportunity to attend tech talks on Google products, participate in developmental sessions, network with Googlers and attend social activities. Notable speakers at the 2013 retreat include Alan Eustace, SVP of Knowledge, Megan Smith, VP of Google [x], and Caroline Casey, Founder of Kanchi.org.

Applications for the scholarships will be open again in just a few short months. Learn more about how the scholarships impacted the lives of previous recipients:



For more information on all of our scholarships and programs, please visit the Google Students site.

Posted by Efrat Aghassy, EMEA scholarships program manager

Celebrating 10 years of shared success

Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day. Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited about AdSense as we were.

Fast-forward 10 years, and AdSense has become a core part of Google’s advertising business. The AdSense community has grown to include more than 2 million publishers, and last year alone, publishers earned more than $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with. Their stories inspire us to do our part to make AdSense great.

On this occasion, it’s especially inspiring to hear the stories of partners who have been with us since the very beginning—like a retiree in New Zealand who was able to pursue her dream of writing about her garden, a tech support expert in Colorado who can spend more time with his kids, and a theme park reviewer who now sends employees around the world to test and review rides—all thanks to money earned from AdSense.

As part of our 10th anniversary celebration, we hope you’ll tune into our live Hangout on Air today at 10 a.m. PDT (5 p.m. GMT) on the AdSense Google+ page. I look forward to joining several of our partners to share stories from the early days of AdSense, talk about how we’ve all grown since then, and discuss the future for publishers and online advertising. And if you want even more 10th anniversary celebration, just visit our AdSense 10th anniversary page at any time.

Posted by Susan Wojcicki, SVP, Ads and Commerce

Chromebooks: coming to more stores near you

In Northern California where I live, summer is here, which means family vacations, kids’ camps, BBQs and hopefully some relaxation. But it also means back-to-school shopping is just around the corner. So in case you’re on the hunt for a laptop in addition to pens, paper, and stylish new outfits, your search just got a whole lot easier. Chromebooks—a fast, simple, secure laptop that won't break the bank—will now be carried in over 3 times more stores than before, or more than 6,600 stores around the world.

In addition to Best Buy and Amazon.com, we’re excited to welcome several new retailers to the family. Starting today, Walmart will be making the newest Acer Chromebook, which has a 16GB Solid State Drive (SSD), available in approximately 2,800 stores across the U.S., for just $199. Look for Chromebooks coming to the laptop sections of a Walmart near you this summer.

And beginning this weekend, Staples will bring a mix of Chromebooks from Acer, HP and Samsung to every store in the U.S.—more than 1,500 in total. You can also purchase via Staples online, while businesses can purchase through the Staples Advantage B2B program. In the coming months select Office Depot, OfficeMax, and regional chains Fry’s and TigerDirect locations will begin selling Chromebooks.

In the 10 other markets worldwide where Chromebooks are sold, availability in national retailers continues to expand. In addition to Dixons in the UK, now 116 Tesco stores are selling Chromebooks, as well as all Media Markt and Saturn stores in the Netherlands, FNAC stores in France and Elgiganten stores in Sweden. In Australia, all JB Hi-Fi and Harvey Norman stores will be carrying Chromebooks for their customers as well. We’re working hard to bring Chromebooks to even more countries later this year.

Chromebooks make great computers for everyone in the family—and now you shouldn’t have to look very far to find one. Happy summer!

Posted by David Shapiro, Director of Chromebook Marketing

Happy Small Business Week.

Our first AdWords customer was a small business selling live mail-order lobsters. It’s been a long time since then, but a majority of our customers are still small businesses, who play a vital role not only for Google, but for the American economy. More than 60 percent of new jobs each year come from small businesses.



This Small Business Week, we want to celebrate you. We’re grateful to you for everything you do for us and our communities. Whether you fix people’s cars, offer music lessons to aspiring musicians, or make the world’s best homemade ice cream—when you do what you love, our lives get better.

As part of the celebration, we’ll be highlighting some amazing small businesses across the country, so keep an eye on the Google+ Your Business page. And in the meantime, check out some of the Google tools that are designed to help you take care of business.

Happy Small Business Week.

Posted by Lisa Gevelber, VP Marketing, Americas

Our continued commitment to combating child exploitation online

The Internet has been a tremendous force for good—increasing access to information, improving people’s ability to communicate and driving economic growth. But like the physical world, there are dark corners on the web where criminal behavior exists.

In 2011, the National Center for Missing & Exploited Children’s (NCMEC’s) Cybertipline Child Victim Identification Program reviewed 17.3 million images and videos of suspected child sexual abuse. This is four times more than what their Exploited Children's Division (ECD) saw in 2007. And the number is still growing. Behind these images are real, vulnerable kids who are sexually victimized and victimized further through the distribution of their images.

It is critical that we take action as a community—as concerned parents, guardians, teachers and companies—to help combat this problem.

Child sexual exploitation is a global problem that needs a global solution. More than half of the images and videos sent to NCMEC for analysis are found to have been uploaded to U.S. servers from outside the country. With this in mind, we need to sustain and encourage borderless communication between organizations fighting this problem on the ground. For example, NCMEC’s CyberTipline is able to refer reports regarding online child sexual exploitation to 66 countries, helping local law enforcement agencies effectively execute their investigations.

Google has been working on fighting child exploitation since as early as 2006 when we joined the Technology Coalition, teaming up with other tech industry companies to develop technical solutions. Since then, we’ve been providing software and hardware to helping organizations all around the world to fight child abuse images on the web and help locate missing children.

There is much more that can be done, and Google is taking our commitment another step further through a $5 million effort to eradicate child abuse imagery online. Part of this commitment will go to global child protection partners like the National Center for Missing & Exploited Children and the Internet Watch Foundation. We’re providing additional support to similar heroic organizations in the U.S., Canada, Europe, Australia and Latin America.

Since 2008, we’ve used “hashing” technology to tag known child sexual abuse images, allowing us to identify duplicate images which may exist elsewhere. Each offending image in effect gets a unique ID that our computers can recognize without humans having to view them again. Recently, we’ve started working to incorporate encrypted “fingerprints” of child sexual abuse images into a cross-industry database. This will enable companies, law enforcement and charities to better collaborate on detecting and removing these images, and to take action against the criminals. Today we’ve also announced a $2 million Child Protection Technology Fund to encourage the development of ever more effective tools.

We’re in the business of making information widely available, but there’s certain “information” that should never be created or found. We can do a lot to ensure it’s not available online—and that when people try to share this disgusting content they are caught and prosecuted.

Update June 17: Clarified language around NCMEC's Child Victim Identification Program and CyberTipline.

Posted by Jacquelline Fuller, Director, Google Giving

Introducing Project Loon: Balloon-powered Internet access

The Internet is one of the most transformative technologies of our lifetimes. But for 2 out of every 3 people on earth, a fast, affordable Internet connection is still out of reach. And this is far from being a solved problem.

There are many terrestrial challenges to Internet connectivity—jungles, archipelagos, mountains. There are also major cost challenges. Right now, for example, in most of the countries in the southern hemisphere, the cost of an Internet connection is more than a month’s income.

Solving these problems isn’t simply a question of time: it requires looking at the problem of access from new angles. So today we’re unveiling our latest moonshot from Google[x]: balloon-powered Internet access.

We believe that it might actually be possible to build a ring of balloons, flying around the globe on the stratospheric winds, that provides Internet access to the earth below. It’s very early days, but we’ve built a system that uses balloons, carried by the wind at altitudes twice as high as commercial planes, to beam Internet access to the ground at speeds similar to today’s 3G networks or faster. As a result, we hope balloons could become an option for connecting rural, remote, and underserved areas, and for helping with communications after natural disasters. The idea may sound a bit crazy—and that’s part of the reason we’re calling it Project Loon—but there’s solid science behind it.

Balloons, with all their effortless elegance, present some challenges. Many projects have looked at high-altitude platforms to provide Internet access to fixed areas on the ground, but trying to stay in one place like this requires a system with major cost and complexity. So the idea we pursued was based on freeing the balloons and letting them sail freely on the winds. All we had to do was figure out how to control their path through the sky. We’ve now found a way to do that, using just wind and solar power: we can move the balloons up or down to catch the winds we want them to travel in. That solution then led us to a new problem: how to manage a fleet of balloons sailing around the world so that each balloon is in the area you want it right when you need it. We’re solving this with some complex algorithms and lots of computing power.

Now we need some help—this experiment is going to take way more than our team alone. This week we started a pilot program in the Canterbury area of New Zealand with 50 testers trying to connect to our balloons. This is the first time we’ve launched this many balloons (30 this week, in fact) and tried to connect to this many receivers on the ground, and we’re going to learn a lot that will help us improve our technology and balloon design.

Over time, we’d like to set up pilots in countries at the same latitude as New Zealand. We also want to find partners for the next phase of our project—we can’t wait to hear feedback and ideas from people who’ve been working for far longer than we have on this enormous problem of providing Internet access to rural and remote areas. We imagine someday you'll be able to use your cell phone with your existing service provider to connect to the balloons and get connectivity where there is none today.

This is still highly experimental technology and we have a long way to go—we’d love your support as we keep trying and keep flying! Follow our Google+ page to keep up with Project Loon’s progress.

Onward and upward.

Posted by Mike Cassidy, Project Lead

Getting healthy just got a little easier

We’re all looking for ways to get a little healthier and smarter about the choices we make. Having tools and information at your fingertips might help bring a bit of motivation to your routine, and of course good tunes and a strong community doesn’t hurt either.

What’s in that cupcake?
Want to know how many calories are in a cupcake, or how much potassium is in a banana? You can now find nutrition information for over 1,000 foods in search - helping you stay informed about what you eat more quickly and easily. While using voice search, on desktop, your iPhone, or Android device you can ask, “how many calories are in a cupcake?” and you can follow-up and ask, “how about a cookie?” without needing to repeat parts of your question. Fruits and vegetables don’t have labels, and it’s often hard to track down the nutritional info for wine or more complex dishes like a burrito, so type or tap the microphone and easily ask your question for these foods and more.

Explore what’s around you, on two wheels
If you want a change of scenery from the gym, use Google Maps on your Android device to find nearby biking routes. Mount your device on your handlebars to see the turn-by-turn directions and navigation, or use speaker-mode to hear voice-guided directions for more than 330,000 miles of trails and paths around the world. Dark green lines on the map show dedicated bike trails and paths without cars, light green lines show streets with dedicated bike lanes, and dashed green lines show other streets recommended for cycling.

Team up to get fit
Looking to get healthy with a friend? Join a Google+ Community and connect with others that share your diet and exercise goals. Check out Communities such as Eating Right and Fitness & Weight Loss for motivation, tips and inspiration to keep you on track. Use Hangouts On Air to learn what experts like The Biggest Loser are saying about nutrition or jump into a yoga class.

Don’t stop the music
A good beat will keep you moving and motivated. Sign up for All Access, our new music subscription service, and you can listen to millions of songs from Google Play Music. Build an awesome workout mix or start a radio station from your favorite pop song like “We Can’t Stop!” Miley Cyrus says it best.

Keep track—no matter which device you’re on
Counting calories? Apps such as Diet Diary can be easily accessed through Chrome or on your mobile device—that way it’s with you when it‘s on your mind. If spreadsheets are more your style, try one of several Google Docs templates, like this weekly meal planner.

Get inspired by the pros
Need a little more motivation? Why not watch fitness gurus do their thing on YouTube: you can watch Sadie Nardini and her amazing yoga classes, or Cassey Ho will get you in top shape for summer - all in the comfort of your own living room.

Posted by Roya Soleimani, Google Search team

Play Cube Slam face-to-face against your friends

My friends and I used to play videogames all the time, squashed together on the couch, engaged in structured intellectual discourse about exactly how badly we were going to destroy each other. Now that we live spread out around the world, it’s a bit harder to dance in each other’s faces and yell “booyah!” every time we win a game. Enter: Cube Slam.

Cube Slam is a video game that you can play face-to-face against your friends. It’s a Chrome Experiment built using WebRTC, an open web technology that lets you video chat right in the browser without installing any plug-ins. That means you can quickly and easily play Cube Slam with your friends, no matter where they are in the world, just by sharing a link.

To win Cube Slam, hit the cube against your friend’s screen three times until the screen explodes. Shields, obstacles, and gravity fields change with every new level, and you can unlock power-ups including fireballs, lasers, multi-balls, mirrored controls, bulletproof shields, fog, ghost balls, time bombs, resized paddles, extra lives and death balls––though you might want to avoid the death balls. If none of your friends are online, you can always play against Bob the Bear and see what level you can reach. If you install the Cube Slam app, you can even play Bob when you’re offline.

Cube Slam’s graphics are rendered in WebGL and CSS 3D, and its custom soundtrack is delivered dynamically through Web Audio. WebRTC, which enables the two-person game, is available on desktop Chrome and Chrome OS, and will be available on mobile later this year. In the meantime, you can play Cube Slam against Bob the Bear on your phone or tablet. To learn more about what’s going on under the hood, see our technology page and Chromium blog post.

Play a friend. Play a bear. Have fun!

Posted by Clem Wright, Google Creative Lab, Ursine Diversion Division

Art, Copy & Code: sending kisses around the world

Thanks to modern technology you can connect with your loved ones by sending a quick note, a photo of your cat, even a smile :) around the world in seconds. But one of humanity’s most iconic forms of communication—the kiss—has been left out in the cold. Now, though, you can send a kiss to anyone, anywhere in the world, through Burberry Kisses, a new campaign from Burberry and Google. And not just any kiss, but your kiss.

To get started, simply visit kisses.burberry.com and pucker up in front of your webcam (this works best on Chrome). Using unique kiss-detection technology, the site will detect the outline of your actual lips, which you can choose to dress up with a Burberry lipstick color. If you’re using your touch screen mobile or tablet, you can actually kiss your screen (you might want to wipe it off first) and your lip outline will be taken from there. After that, write a short message and send it to someone from your Google+ friends list or via email. Then sit back and see the envelope with your message fly from your city to the receiver’s destination across a 3D landscape. The receiver gets an email, from which they can see the same journey, read your message and hopefully respond with a kiss of their own.



For an example, see this message I sent to my mom this morning. All the kisses being sent around the world can be seen in a real-time interactive map, capturing the story of the world’s love. You don’t have to kiss and tell: all kisses are private unless you choose to share.

Burberry Kisses is the latest campaign in our Art, Copy & Code project, an ongoing series of brand partnerships to re-imagine how brands tell stories in a connected world. With this project, we’ve tried to create a beautiful experience that comes to life across all screens, and helps connect you to the people who are important to you, wherever they are. For more details on the campaign, see our agency blog or visit our website.

Posted by Aman Govil, Art, Copy & Code Project Lead

Asking the U.S. government to allow Google to publish more national security request data

This morning we sent the following letter to the offices of the Attorney General and the Federal Bureau of Investigation. Read the full text below. -Ed.

Dear Attorney General Holder and Director Mueller

Google has worked tremendously hard over the past fifteen years to earn our users’ trust. For example, we offer encryption across our services; we have hired some of the best security engineers in the world; and we have consistently pushed back on overly broad government requests for our users’ data.

We have always made clear that we comply with valid legal requests. And last week, the Director of National Intelligence acknowledged that service providers have received Foreign Intelligence Surveillance Act (FISA) requests.

Assertions in the press that our compliance with these requests gives the U.S. government unfettered access to our users’ data are simply untrue. However, government nondisclosure obligations regarding the number of FISA national security requests that Google receives, as well as the number of accounts covered by those requests, fuel that speculation.

We therefore ask you to help make it possible for Google to publish in our Transparency Report aggregate numbers of national security requests, including FISA disclosures—in terms of both the number we receive and their scope. Google’s numbers would clearly show that our compliance with these requests falls far short of the claims being made. Google has nothing to hide.

Google appreciates that you authorized the recent disclosure of general numbers for national security letters. There have been no adverse consequences arising from their publication, and in fact more companies are receiving your approval to do so as a result of Google’s initiative. Transparency here will likewise serve the public interest without harming national security.

We will be making this letter public and await your response.

David Drummond
Chief Legal Officer

90 ideas to change the world: Announcing Google Science Fair Finalists

Many great scientists developed their curiosity for science at an early age and in January we called on the brightest young minds from around the world to send us their ideas to change the world. Our 2013 Google Science Fair attracted an exciting and diverse range of entries, with thousands of submissions from more than 120 countries.

After a busy few months for the judges, we’re ready to reveal our 90 regional finalists for the 2013 Google Science Fair. It was no easy task selecting these projects, but in the end their creativity, scientific merit and global relevance shined through. This year’s finalists projects range from using banana peels to produce bioplastics to research into a green treatment for contaminated water. Other projects include a study on the effects of video gaming on the cognitive function of the brain and the evaluation of wireless transmission of electricity.

The 90 Regional Finalists come from all over the world.

For the second year, we’ll also be recognizing the Scientific American Science in Action Award. This award honors a project that makes a practical difference by addressing an environmental, health or resources challenge. From the 90 finalists’ projects, 15 were nominated for this year’s award.

On June 27 we’ll announce the 15 global finalists and the winner of the Science in Action Award. These young scientists will then be flown to Google’s California headquarters for the last round of judging and a celebratory event on September 23.

Thank you to everyone who submitted a project—we really appreciate all your hard work. Congratulations to our 90 regional finalists!

Posted by Sam Peter, Google Science Fair team

How green is the Internet?

More than ever, people are using the Internet to shop, read, listen to music and learn. And businesses rely on Internet-based tools to operate and deliver their services efficiently. The Internet has created all kinds of new opportunities for society and the economy—but what does it mean for the environment?

We’ve been working to answer that question and enlisted the help of Lawrence Berkeley National Laboratory (Berkeley Lab) to gather more data. Their study (PDF), released today, shows that migrating all U.S. office workers to the cloud could save up to 87 percent of IT energy use—about 23 billion kilowatt-hours of electricity annually, or enough to power the city of Los Angeles for a year. The savings are associated with shifting people in the workforce to Internet-based applications like email, word processing and customer relationship software.

These results indicate that the Internet offers huge potential for energy savings. We’re especially excited that Berkeley Lab has made its model publicly available so other researchers and experts can plug in their own assumptions and help refine and improve the results.

Of course, understanding the impact of shifting office applications to the cloud is only part of the story, which is why last week we hosted a summit called “How Green is the Internet?” to explore these questions in greater detail. At the summit, experts presented data on how the growth of Internet infrastructure, including devices like phones and tablets, can impact the environment. We also saw great excitement about the potential for entirely new Internet-enabled tools in areas like transportation, e-commerce and digital content to deliver huge energy and carbon savings. We’ve posted the videos from those sessions and invite you to take a look.



One of our goals in hosting the summit and supporting the Berkeley Lab study was to identify and encourage new research on this topic. We’ll continue to work to answer some of these questions, and we hope others will too.

Posted by Michael Terrell, Senior Policy Counsel, Energy & Sustainability

Google Maps and Waze, outsmarting traffic together

We’ve all been there: stuck in traffic, frustrated that you chose the wrong route on the drive to work. But imagine if you could see real-time traffic updates from friends and fellow travelers ahead of you, calling out “fender bender...totally stuck in left lane!” and showing faster routes that others are taking.

To help you outsmart traffic, today we’re excited to announce we’ve closed the acquisition of Waze. This fast-growing community of traffic-obsessed drivers is working together to find the best routes from home to work, every day.

The Waze product development team will remain in Israel and operate separately for now. We’re excited about the prospect of enhancing Google Maps with some of the traffic update features provided by Waze and enhancing Waze with Google’s search capabilities.

We’ll also work closely with the vibrant Waze community, who are the DNA of this app, to ensure they have what’s needed to grow and prosper.

The Waze community and its dedicated team have created a great source of timely road corrections and updates. We welcome them to Google and look forward to working with them in our ongoing effort to make a comprehensive, accurate and useful map of the world.

Posted by Brian McClendon, Vice President, Geo

Remembering WEIZAC: the beginning of computing in Israel

Israel is now one of the world’s tech powerhouses, second only to Silicon Valley as a hub for startups, but it wasn’t always this way. Today, in honour of the 84th birthday of Professor Aviezri Fraenkel, we’re delighted to share a short film sharing his story of working on the WEIZAC, Israel’s first computer.


Short film produced with support from Google as part of our ongoing computing heritage series

The impetus to build a computer in Israel came from Professor Chaim Pekeris, an MIT-trained geophysicist and mathematician, who made it a condition of accepting a job at the then-fledgling Weizmann Institute. An illustrious committee was set up to consider Pekeris’s request and initially opinion was divided. In particular, Albert Einstein was skeptical a computer in Israel would receive sufficient use and queried whether the skilled resources to build it were available. It took much convincing by another committee member, mathematician and computing luminary John Von Neumann, before the project got the go-ahead.

Construction of the WEIZAC (“Weizmann Automatic Calculator”) got underway in late 1953 under the leadership of Professor Pekeris and Jerry Estrin. A protege of Von Neumann, Estrin arrived in Israel armed with design drawings based on the computer at the Institute of Advanced Study in Princeton. After advertising for recruits, a small team of engineers and technicians was assembled, among them Aviezri Fraenkel.

It took the team a lot of ingenuity to source the necessary materials. Some were imported, but others were clever adaptations, such as the thin copper strips that came from a small local bicycle-part shop! Despite such hurdles, progress was steady, and the major components were in place by the time Estrin returned to the U.S. 15 months later.

The WEIZAC performed its first calculation in October 1955 and was soon much in demand by Israeli scientists. It remained operational until the end of 1963—50 years ago this year. Nowadays it resides in the Weizmann Institute’s Ziskind Building as a fitting memorial to where computing in Israel began.

I have fond memories of passing by the WEIZAC every day when I studied at the Weizmann Institute, where I also had the privilege to attend a class by Professor Fraenkel. With the release of this short film, I’m delighted to be learning more from him about such an important chapter in Israel’s tech history.

Posted by Yossi Matias, Senior Engineering Director, Head of Israel R&D Centre

What the ...?

Dear Google users—

You may be aware of press reports alleging that Internet companies have joined a secret U.S. government program called PRISM to give the National Security Agency direct access to our servers. As Google’s CEO and Chief Legal Officer, we wanted you to have the facts.

First, we have not joined any program that would give the U.S. government—or any other government—direct access to our servers. Indeed, the U.S. government does not have direct access or a “back door” to the information stored in our data centers. We had not heard of a program called PRISM until yesterday.

Second, we provide user data to governments only in accordance with the law. Our legal team reviews each and every request, and frequently pushes back when requests are overly broad or don’t follow the correct process. Press reports that suggest that Google is providing open-ended access to our users’ data are false, period. Until this week’s reports, we had never heard of the broad type of order that Verizon received—an order that appears to have required them to hand over millions of users’ call records. We were very surprised to learn that such broad orders exist. Any suggestion that Google is disclosing information about our users’ Internet activity on such a scale is completely false.

Finally, this episode confirms what we have long believed—there needs to be a more transparent approach. Google has worked hard, within the confines of the current laws, to be open about the data requests we receive. We post this information on our Transparency Report whenever possible. We were the first company to do this. And, of course, we understand that the U.S. and other governments need to take action to protect their citizens’ safety—including sometimes by using surveillance. But the level of secrecy around the current legal procedures undermines the freedoms we all cherish.

Posted by Larry Page, CEO and David Drummond, Chief Legal Officer

Teaching awareness at Google: Breathe easy and come into focus

This is the fourth post in a series profiling Googlers who facilitate classes as part of our g2g program, in which Googlers teach, share and learn from each other. Regardless of role, level or location, g2g's community-based approach makes it possible for all Googlers to take advantage of a variety of learning opportunities. - Ed.

Eight years ago, I loaded five boxes into my pickup truck, said goodbye to a career of crunching numbers in hotel management, and started my own massage practice in Washington state.

Soon thereafter, I started at Google as an onsite massage therapist at the Kirkland and Seattle offices, and I was ready for the challenge. But after a few years of massage work, I started to ponder alternatives to massage to further help my fellow Googlers relax and de-stress. Being able to take a moment out of one’s day to relax and decompress is not only beneficial for one’s health, but also may help people be happier and more productive in their day to day lives. So in 2011, I helped launch “MindBody Awareness,” a guided meditation class, as part of the Googler-to-Googler (g2g) program.

It’s no secret that meditation can be an excellent way to relax your body and focus the mind. A plethora of studies have supported that point. That said, one of the hardest parts of meditation is simply giving it a try. For an activity based in calmness and openness, it’s ironic how meditation can, for some, engender feelings of intimidation and even embarrassment at the outset. So we specifically designed “MindBody Awareness” for all levels so anyone can walk through the door and dive right in. Having a friendly, informal meditation class taught onsite by a fellow Googler allows for community building, and immediately relaxes participants whether they’re new to the practice or veterans.

Leading a MindBody Awareness class at our Kirkland, Wash. office

We begin each 30-minute class by going through a Qigong series that consists of 12 different positions held for 30 seconds each. This is how we begin bringing awareness of one’s body and mind into play, shedding the distractions from the outside and becoming more in tune with one’s self. The second portion of the class is a seated meditation, which incorporates changing hand positions, where chimes go off every minute to signal a change in pose. This integrates the mind and the body instead of just one or the other. The chimes help the mind stay focused, and acts as an anchor helping people return to a quiet mind if they happen to get lost in distraction. An engineer who takes my class told me “being aware of what my physical body needs while my brain is busy coding has helped me significantly reduce stress, not get so worn out, and enjoy my job.” Another Googler noted to me that he feels “having a regular chance to slow down, collect [himself] and connect mind and body contributes to a more mindful, lower stress outlook throughout the week.”

Taking a few minutes a day to sync your mind and body can help you relax and stay focused throughout the work day

Through g2g, we’ve made MindBody Awareness and other meditation classes available in 16 different cities, providing an alternative method of stress relief for Googlers around the world. To make it even easier for Googlers to access meditation classes, we offer global meditative Google Hangouts. Googlers can video conference into a meditation hangout for 30 or 60 minutes to practice meditation as a group.

Meditation class offered through the g2g program has also fostered a unique way to build a sense of community. The class has brought Googlers from varying departments together to meet new people by taking a break for 30 minutes to re-charge. The ultimate goal of the class is that Googlers get positive energy flowing that they can bring back to their desks—or anywhere for that matter!

Tips and tricks to help you de-stress

1. Focus on your breath. Take a few moments to allow your mind and body to relax even if it's just for one or two long deep breaths—make sure you can physically see your belly and chest rise. Taking just one minute a day can make a significant difference.
2. Think of your favorite things. Positive thoughts can give a way to a more positive attitude and outlook.
3. Try to focus on one thing. See if you can sit back and tackle your tasks one piece at a time, as if you were working on a puzzle piece by piece. Eventually, it will come together in a systematic way!

Posted by Amy Colvin, Massage Therapist

Powering our Finnish data center with Swedish wind energy

What do a Swedish wind farm developer, a German insurance company and Google’s Finnish data center have in common? As of today, a lot. We’ve just inked agreements with O2 and Allianz to supply our Finnish data center with renewable energy for the next 10 years—our fourth long-term agreement to power our data centers with renewable energy worldwide, and our first in Europe.

Here’s how it works: O2, the wind farm developer, has obtained planning approval to build a new 72MW wind farm at Maevaara, in Övertorneå and Pajala municipality in northern Sweden, using highly efficient 3MW wind turbines. We’ve committed to buying the entire output of that wind farm for 10 years so that we can power our Finnish data center with renewable energy. That agreement has helped O2 to secure 100% financing for the construction of the wind farm from the investment arm of German insurance company Allianz, which will assume ownership when the wind farm becomes operational in early 2015.

This arrangement is possible thanks to Scandinavia’s integrated electricity market and grid system, Nord Pool. It enables us to buy the wind farm’s output in Sweden with Guarantee of Origin certification and consume an equivalent amount of power at our data center in Finland. We then “retire” the Guarantee of Origin certificates to show that we’ve actually used the energy.

As a carbon neutral company, our goal is to use as much renewable energy as possible—and by doing so, stimulate further production. The Maevaara wind farm not only allows us to make our already highly energy-efficient Finnish data center even more sustainable, it also meets our goal of adding new renewable energy generation capacity to the grid.

Of course, using renewable energy is good for the environment, but it also makes long term financial sense. That’s why, in addition to protecting ourselves against future increases in power prices through long-term purchasing for our operations, we also invest in new renewable energy projects that will deliver a return for our money. In recent years we’ve committed more than $1 billion to such projects in the U.S., Germany and, just last week, South Africa. We’ll continue to look for similar opportunities around the globe.

Posted by Francois Sterin, Senior Manager, Global Infrastructure Team