The social race

Sort of like the arms race and the technological race, i can say that we are witnessing a social networks race.
Since the discovery of the internet, there has been a growing need to bring individuals together.By combining human sociology and technology, social networks were born.The huge success in this field indicates that there is a lot of potential.
Currently the competing giants are Facebook, Twitter and late entrant Google+.
There is certainly a wave of excitement as to who will hold the most users and the competition has become very stiff.
This is evidenced by the high degree of non-disclosure going on in the industry.Non disclosure is okay according to my opinion but this has become an outright cold war.
The entrance of Google+ brought with it a lot of reaction.Some say that it will effectively crush the opponents.On the other hand we have speculation and some confirmed launches of new features by opponents.
Overall, does this translate to better services for the end users or is it just a battle for web traffic.The end users soon finds themselves with a lot of accounts and passwords to remember, but on the other hand it can be argued that their lives have changed for the better.